Sustainability & Our Values
At Abominable Supply, we believe the future of snow sports depends on how we care for our mountains, our communities, and the brands that keep the culture alive. We’re more than a distributor — we’re a partner committed to supporting responsible growth in the industry.
Our Core Values
1. Champion Independent Brands
We shine a spotlight on small and emerging brands that are often overlooked by industry giants. These companies bring fresh ideas, innovative gear, and unique perspectives to mountain culture — and we’re proud to help them reach a wider audience.
2. Commit to Sustainability
Snow sports rely on cold winters and healthy environments. We prioritize working with brands that share this commitment by:
- Using recycled or responsibly sourced materials
- Reducing packaging waste
- Building durable gear designed to last longer
- Supporting local supply chains and fair labor practices
We know sustainability isn’t just a trend — it’s a responsibility.
3. Empower Diversity in the Outdoors
As a majority women-owned business, we understand how important representation is. We aim to work with brands, athletes, and partners who share our commitment to a more inclusive, diverse outdoor community.
4. Support Retailers of All Sizes
From mom-and-pop ski shops to national retailers, we believe every store has a role to play in shaping snow sports culture. Our distribution model is built to be flexible so that independent shops can thrive alongside the big players.
5. Build Authentic Partnerships
Whether you’re a skier discovering new gear, a brand looking for distribution, or an athlete representing our products — we treat every partnership with honesty and respect. Growth matters, but how we grow matters more.
Why This Matters
We’re not just here to sell gear. We’re here to help shape a snow sports industry that values innovation, responsibility, and inclusivity. Every product we curate, every brand we support, and every retailer we work with is part of that mission.
Because at the end of the day, our community deserves more than business as usual — it deserves a future where the mountains, and the culture around them, can thrive.